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Ralph Liebing

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Country/Territory Austria

Working since 2014 as free-lancing consultant with my company named TAORGANICS - Green Market-Development & Capacity Building, situated in Vienna/Austria.
I am embedded in the vast network of the global organic agriculture movement and able to provide links to potential buyers in processing, wholesale and retail in the core-markets of the EU as much as linking producers from the South with European markets.
My expertise is related to the broad area of product- and market-development for organic farmers, processors and retailers.
I offer a wide range of consultancy and trainings related to marketing and sales of organic/bio-dynamic products as much as I support and advise entrepreneurs in the South to convert to organic production and processing.
Since 2014 I am a member of UNDIO's expert team (United Nations Industrial Development Organisation) focussing on product and market development and so far involved in projects in Ethiopia, Sudan, Tanzania, Venezuela. In a current UNIDO project on the Indonesian island of Lombok my expertise is in demand to initiate and guide activities in organic agriculture and horticulture and to link the outcomes with the local tourism sector. On Zanzibar/Tanzania the NGO WEZA is implementing projects taking a comprehensive approach on women's empowerment, connecting education for business development and employability to women´s health and social participation. My role is to support them with concepts tod develop products and markets for tourists.

My supportive offers:
• Tailor-made market research
• Down-tracking of potential markets and clientele
• Market-segmentation and development
• Product development and upgrading
• Capacity building in marketing, in sales & merchandising
• Global linkage to commodity producers
• Project-development assistance

My expertise and know-how as:
more than 30 years of experience in the organic realm:
• CEO of the Austrian Organic Retailers Association VNOe
• Head of department for farm direct marketing & sales within BIO AUSTRIA (the largest Organic Farmers Association in the EU)
• Team-member of FIBL’s Department for Int. Development
• Head of product- & market-development for Nepali NGO “Oneworld - Nepali Gardens”
• EU Public-Private-Partnership (PPP): project designer & manager
• Developer and leading expert within Leonardo EU vocational training-projects for organic retailing and sutainability in cooking
• Int. market-development-projects in Ethiopia, China, Indonesia, Romania, Sudan, Taiwan, Tanzania, Ukraine, Venezuela

my activity sphere:
• International consultant for farmers, processors, traders, retailers, tourism stakeholders in all green market-relevent areas
• Project-development and upgrading performances for SMEs and NGOs on emerging markets
• Links to a vast international network of experts in organic and green market environments
• Internationally engaging ambassador for the recommendation, dissemination, development and support of future-compliant
initiatives in production, processing and marketing

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